Moutai is China’s “National Spirit”, and it’s comparable to French brandy and Scotch whisky. It’s made from a fermented sorghum variety known as hongyingzi, or red sorghum and is popular for its prestige, rich history, craftsmanship, and cultural significance.
A bottle of Moutai is also extremely rare, and only specialised retailers and alcohol wholesalers can get it for you.
Ready to get to know more about this prized liquor? Explore facts and histories that make Moutai an expensive, special liquor.
The History and Cultural Significance of Moutai
Moutai’s history is as deep and rich as its flavour, dating back to the Qing Dynasty of ancient China. This drink is based in southwestern China and produced by Kweichow Moutai, the only company allowed and mandated by the state to produce Moutai.
The unique geographic location and climatic conditions of Moutai’s origin, the town of Maotai in Guizhou province, are two significant contributors to its success. This is in addition to continuously advancing their liquor-making techniques and local processes.
Moutai has also solidified its presence in Chinese culture. It became a popular drink at state functions and diplomatic events, symbolising celebration, unity, and prestige. A bottle of this liquor is also regarded as a status symbol and a luxurious gift.
If you want to try a bottle of Moutai and appreciate its craftsmanship and elegance, try Moutai Xiang Yi Wu Zhou. This high-end, premium option showcases the spirit’s timeless appeal.
The Unique Brewing and Aging Process
Besides the unique terroir of Maotai town and excellent water quality from the Chishui River, Moutai’s unique, intricate brewing and aging process sets it apart from other spirits globally.
Sotheby describes Moutai’s labour-intensive brewing process as a “profound art,” which consists of three main stages: malting, fermentation, and blending, and the amount of time needed for these stages is no joke.
Fermenting alone can take months before the product undergoes multiple distillations and several years of ageing in clay jars. Between those processes, rounds of steaming, spreading, drying, and extracting are also performed to get Moutai’s signature complex and layered taste.
One good example of a premium-aged Moutai is the Moutai Jing Pin, which exudes the perfect balance of sweetness, umami, and a hint of earthiness.
Why is Moutai So Expensive?
Every bottle of Moutai has a high price tag, and the following factors contribute to it:
- Limited Production and Rarity: Moutai’s producers strictly adhere to a traditional method that dates back centuries. Though this liquor is already being mass-produced, it’s still in a controlled manner to make sure each bottle release is a rare find.
- Cultural Value and Gifting Traditions: Moutai is already embedded in Chinese culture as a symbol of prestige and luxury. Thus, it’s highly sought after, especially for special occasions, including state-organised events.
- Collectible Nature: Rarity comes with price appreciation over time. This is why bottles of Moutai, like the Moutai Mu Qi Zhen Pin, are often traded at auctions or prized at an incredible amount.
Moutai for Collectors and Connoisseurs
Moutai is similar to champagne, which can only be called such when produced in the Champagne region. Similarly, only bottles brewed in Maotai town can be called Moutai. This is why, for collectors, Moutai is akin to fine wines and rare whiskey.
Most bottles of this liquor, like Moutai Xiang Yi Wu Zhou, are also very limited, so they became prized assets for anyone who could obtain them. More than the value, Moutai offers a different tasting experience rooted in its complex flavours and smooth finish.
With its taste and appreciation of value, it would be a mistake not to add a bottle of Moutai to your luxury liquor collection.
Where to Buy Moutai – Delivery and Wholesale Options
Like any other collectable, authenticity is crucial when purchasing a Moutai bottle. However, due to its popularity, many counterfeits are on the market, making it essential to source from reputable retailers like Crystal Wines.
Crystal Wines specialises in providing authentic Kweichow Moutai selections, so you’re assured of the quality and legitimacy of the bottle. You don’t have to shop in-store as Crystal Wines offers convenient delivery within Singapore. If you’re a business, wholesale alcohol options are also available in their services.
A Spirit of Heritage and Prestige
The blend of heritage, craftsmanship, and cultural significance makes Moutai alluring to collectors and enthusiasts alike. Despite the high price tag, it’s still one of the most sought-after spirits globally, reflecting luxury and an unparalleled drinking experience.
Ready to own your first bottle of Moutai? Contact Crystal Wines now. We are a leading alcohol provider in Singapore, trusted by over 70 wine agencies worldwide.
You can also buy liquors online from us, as we offer delivery nationwide.
